Balance in Design

Any design created or in process, we should always think about the principles of the graphic design, be it empathy, contrast, unity, etc. In order to make your design aesthetically beautiful, we need to ensure the visual balance in it. Balance should be considered in every design you make. Balance in graphic design is the placement of elements, which has a visual weight to it. When you view an object with half of it with the dark color and the other half with a lighter shade, you will find the dark color to be heavier in the design. Balance, thus play an important role in graphic design.

If you don’t have a sense of balance with your own design, naturally the viewers around, wont know where to look, and also wont connect themselves in the context of what are you trying to communicate with it. Balance doesn’t mean equal distribution of elements as symmetry, but also it can be achieved in an asymmetry design. The best example for balance would be a seesaw. We all played back in our times when we were young. We have two people with different weights on each side and make it balance by the positioning of the heavier person.Balance-02

Symmetry Balance

With the symmetrical design, the visual weight is distributed evenly, either vertical or horizontal. A symmetry balance in the design is usually shown with a straight line through middle and a visual balance is evenly distributed. The composition below will give a basic idea of what the symmetry balance is all about.


Both sides of the composition carry an equal weight. You also have to keep in mind though the symmetrical design gives a great balance but sometimes it doesn’t always relate to an interesting design.

The best brand Logo example for a symmetry design is Motorola.

Asymmetry Balance

Asymmetrical composition is intended to create a deliberate imbalance of the elements in the design. The elements of the design are not evenly distributed on the composition. In these particular designs, one of the sides is heavier than the other, but still there is a balance to it. Below you will see a simple composition of the asymmetry designs. A simple example would be like a bunch of smaller elements at one side of the design with a large element on the other side and still giving you a sense of balance, while creating an aesthetic view.

The other best example for asymmetry design would be of Mondrian. Want to know who Piet Mondrian is?


The best brand Logo example for an asymmetry design is Pepsi.

There are many other ways to show balance in your won design. One of the ways is to apply colors and achieve the balance with different weight of the objects. The other way is to use different shape of the objects and show a visual interest through this principle of design. Now that we have a strong understanding of how balance plays an important role in your design, we make sure we use this in our next design projects.

Whether its symmetrical or asymmetrical balance, you should also think about what is appropriate for your composition.

Bookmark making! 

Bookmarks! Never ever thought that I would fall into books so much. I love reading as much as I love drinking coffee. Coffee and a book, a perfect combination!

It’s been two years that I have started reading. Of course, I used to read when I was in school and college to score some good marks. But was never into fictions, biography, etc. I met a friend in my final year who is a book lover too. She suggested me to read Dan brown,and since then I started reading.




So reading is one thing, which I love. But I can never leave design and calligraphy. My day does not end without a scribble. It’s like breathing for me. When ever I took a break from reading for which I used a paper clip to hold a page where I stopped, I have now started using thick paper strips with a beautiful quote on it. These quotes, are written by famous people, anonymous, etc. I started writing them on these strips of paper using my calligraphy and typographic skills.All I need is a paper and a pen, and I have a bookmark ready in a couple of minutes. I am obsessed with these bookmarks and they are very dear to me as they are handmade and I have put all my heart into it while making them. 

Bookmark making, is like my favourite thing to do! Stop using these paper clips for a while and use some of your handmade skills and make some awesome and cute bookmarks!

Enjoy making one for yourself too!

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Why an Agenda?


A need for an Agenda? Why?

In today’s time, Time Management has become a challenge for each and every individual. I remember, when I was in school, I used to manage my time keeping a small pocket notebook with me, where I used to write all the tasks to be done in a day. I still do that and it makes my life so much more simple.

Though modern tools and mediums are much faster in terms of managing a days schedule, I am very sure there are people who loves to note everything down on a piece of paper, still. If anyone asks me, I love to note everything on a sheet and pin it each and every time I note. Some people like to keep a track of everything they do, so they don’t miss out on anything, and hence they write everything. But at the same time, this may become a little chaotic and too much of data, so why not have a planner where you actually write the pointers. A well-tuned weekly/monthly/yearly planner should help you focus on your most important tasks instead of showing all of the content you have been noting.

Here are few reasons which I personally feel and would also like to encourage every individual that why a planner is required and how it can help you get things done and enjoy your activities smoothly:

  • You can keep track of all the responsibilities given
  • You get used to getting focused on the tasks
  • You can share the pointers to your partners or work people directly as you have all the pointers in hand
  • You’ll increase your capacity of working and managing things systematically
  • You’ll learn to manage time, as you have different agendas
  • You’ll learn self discipline
  • You’ll improve your memory
  • You’ll enjoy a feeling of completion at the end of the week Okay, now this is my favourite part and I will tell you why? You have 10 things on your agenda, every time you see, you want to get over them as soon as possible, so what I do is and what makes me happy is ticking them out from my list and how I do it? I take a red bold pen and I just draw a horizontal line over it and the joy of doing that, is simply beautiful (completing a task). 

Whether you have big plans for now or future, it’s important to set goals. I am here not saying a planner will help you achieve this, but having a planner can make your life more organised and productive.

This write up is not only for art lovers, but for many, who loves to have agendas and diaries and notebooks around them. I’m a Graphic Designer and I relate this with myself because am always with my notebook wherever I go. This write up is a kind of hint for the audience out there as what my next blog will be!

Happy Weekend!





Not all of us can do great things. But we can do small things with great love.” – Mother Teresa

The above inspiring quote tells us to appreciate the little things and embrace our ability. Even if we are not great, we should at least be happy with what we do if we do it with love.